Industry Super Australia has launched the third generation of its ‘Compare the Pair’ advertising campaign.
The organisation says the campaign aims to “remind Australians what to look for when choosing a superannuation fund”. As with earlier Compare the Pair campaigns, the ads are based on a comparison between average industry super fund and retail super funds, while warning that past performance is not a reliable indicator of future performance.
The campaign consists of two new Compare the Pair adverts, to air across TV, outdoor, digital and social platforms.
Bronwyn Hooton, Industry Super Australia senior manager brand and marketing, said: “For well over a decade this campaign has reinforced how the average Industry Super Fund has outperformed the average bank-owned or other retail fund over the long term.”
Hooton said the challenge was giving a well-known campaign a new lease of life.
“The team has done a great job of giving viewers something fresh, with a touch of intrigue,” she said.
Industry Super Australia is also still running its ‘Banks aren’t super’ campaign.