SuperConcepts, which is owned by AMP, has announced the acquisition of Reckon’s Desktop Super platform, involving approximately 16,000 SMSFs.
SuperConcepts said that Desktop Super customers “will not notice any immediate change to the way they access their funds”.
“The acquisition continues SuperConcepts’ growth as a provider of SMSF software services to accountants and specialist SMSF advisers, increasing its market share across both administration and software services from 6.8 to 9.7 per cent,” said a statement by SuperConcepts.
“SuperConcepts and Reckon have also formed a strategic alliance to leverage each other’s expertise and industry relationships to provide customers with a leading SMSF software service.”
Natasha Fenech, SuperConcepts CEO, said the acquisition was a step forward in growing the business “as a leading end-to-end service provider in the SMSF market”.
“Reckon is a highly-regarded provider of accounting software services. We’re excited to form an alliance that will help us to enhance the level of service and technology available to SMSF trustees and their advisers,” she said.
“SMSF software continues to be a key part of our strategy and we will continue to invest in the technology as we expand our service to become a market leader in SMSF software solutions and partner of choice for the SMSF industry.”
Sam Allert, Managing Director Reckon for Australia and New Zealand said: “Our strategic alliance with SuperConcepts ensures Reckon is providing the best value SMSF software solution to our clients going forward. We’re thrilled to be to working with a leading brand in the SMSF administration market and this is just the start of a powerful partnership.”