Industry Super Australia

Industry Super launches new ‘the only thing to look for’ campaign

Industry Super Australia has launched a new campaign, encouraging consumers to look for the “iconic” industry super fund symbol. The campaign is aimed at increasing the reliance on, and confidence in, the industry super fund symbol when choosing a super fund, according to a statement by Industry Super Australia. This… Read More »Industry Super launches new ‘the only thing to look for’ campaign

Industry Super Australia expands comparisons in ‘Compare the Pair’ campaign

Industry Super Australia has expanded the comparisons in its ‘Compare the Pair’ campaign, a move which it says hands more power to consumers. The updated ‘Compare the Pair’ campaign – comparing performance in industry versus retail funds – now includes comparisons over 3 and 15 years, in addition to the… Read More »Industry Super Australia expands comparisons in ‘Compare the Pair’ campaign

Consumers “bewildered” by thousands of super fund options

Consumers are “bewildered” by the thousands of superannuation options says Industry Super Australia, which has accused the banks of “overloading” customers with choices. Industry Super Australia has released new research indicating that the large range of super options is making it difficult for consumers to decide which is appropriate. 63%… Read More »Consumers “bewildered” by thousands of super fund options

Industry Super Australia launches third ‘Compare the Pair’ campaign

Industry Super Australia has launched the third generation of its ‘Compare the Pair’ advertising campaign. The organisation says the campaign aims to “remind Australians what to look for when choosing a superannuation fund”. As with earlier Compare the Pair campaigns, the ads are based on a comparison between average industry… Read More »Industry Super Australia launches third ‘Compare the Pair’ campaign